Portfolio
Meet some of my +200 happy clients
Project Name
Unlocking Google Ads Growth in Travel
Driving Revenue Growth for 🇳🇱 Amsterdam Guías & Tours across Europe with Strategic Google Ads Campaigns.
Challenges
Although the client had been actively using Google Ads, they were facing challenges with ad spend efficiency and revenue growth. Their goal was to increase online bookings in their website, optimize ad performance, and enhance their overall ROI.
My Action Plan
🌟 Campaign Restructuring: Implemented a clearer, more organized campaign structure to streamline performance.
📈 Best Practices Update: Brought all campaigns in line with the latest market best practices.
📝 Ad Copy Overhaul: Updated every piece of ad copy to align with their Unique Selling Proposition (USP)—highlighting small group experiences for a more personalized tour.
🤖 Advanced Automation: Integrated automation technology to improve bidding efficiency and streamline operations.
🎯 Audience Targeting & Segmentation: Tailored targeting to reach the right audience at the right time, maximizing bookings.
Key Results
01
Revenue Growth
Achieved a +120% increase in revenue in the first 2 months
02
Higher ROI
Boosted overall ROI by 35%
03
Improved Ad Efficiency
Reduced ad spend by 20% while maintaining an average ROAS of 18x
04
CPC Reduction
Lowered CPC by 15%, leading to more cost-effective acquisition and stronger performance
Project Name
From Social Media to Google Ads: Unlocking 832% Revenue Growth for Padel House Shop
Driving Sales Growth in a Highly Competitive Market with Google Ads Expertise
Challenges
Padel House Shop, a top Padel retailer in the UAE, struggled with sales growth amid rising competition. With minimal returns from social media, they turned to me for a fresh approach. I led the strategy, onboarding, and setup of Google Ads campaigns to drive results in the 🇦🇪 UAE market.
My Action Plan
🔍 Strategic Market Penetration: Conducted an in-depth analysis of the competitive landscape and developed a product-focused strategy prioritizing high-revenue items to maximize conversion value.
📈 Campaign Revamp: Created a flexible, performance-driven campaign structure tailored to Padel House Shop's business goals, with a focus on promoting higher-margin products.
📝 Compelling Messaging: Refined ad copy to emphasize premium offerings, positioning Padel House Shop as the go-to destination for quality gear in a crowded market.
🤖 Smart Bidding Optimization: Implemented advanced bidding strategies, focusing on conversion value to boost revenue while controlling costs.
🎯 Precision Audience Targeting: Applied sophisticated segmentation, ensuring ads reached high-value, intent-driven audiences for optimal conversion rates.
Key Results
01
Revenue Growth
Impressive +832% increase in Revenue
02
Boosted ROI
Boosted overall ROI by 462%
03
Cost-Effective Acquisition
Reduced CPC by 32%.
+25% increase in Conversion Rates.
Project Name
Crafting Stellantis’ Google Ads 2024 Strategy
Accelerating Market Leadership: Stellantis' Google Ads Strategy for Exceptional Growth
Challenges
Stellantis, a global automotive leader with renowned brands like Fiat, Jeep, and Peugeot, required a strategic enhancement of their digital advertising for the 🇪🇸 Spanish market. I led one of biggest transitions in 2024 in the advertising industry, ensuring high-volume lead generation remained unaffected for Stellantis (PSA Groupe and FCA) while driving consistent month-by-month growth.
My Action Plan
🚀 Strategic Transition: Led the shift from the previous agency as the Paid Media Account Manager, conducting a comprehensive audit and developing a tailored 2024 strategy to maximize lead generation and ensure continuity.
🛠️ Campaign Optimization: Introduced an enhanced campaign structure to improve performance across B2C, B2B, and leasing/renting segments.
🔍 Data-Driven Insights: Leveraged in-depth analytics to refine targeting strategies, focusing on high-converting customer segments and optimizing ad spend for better results.
🎨 Creative Refresh: Conducted a thorough audit and developed fresh, engaging ad creatives that showcased Stellantis' brand strengths and leveraged the latest best practices in campaign ad formats for optimal impact.
📊 Reporting Innovation: Implemented new reporting systems across teams and internal processes to enhance efficiency and decision-making.
Key Results
01
Maintained Lead Volume
Effectively preserved robust Lead Generation performance
02
Steady Growth
Consistent month-by-month growth despite transition
03
Enhanced Efficiency
Reduced CPC & customer acquisition cost.
Project Name
Delegating Ad Management:
Boosting Growth for Mónica Valenzuela’s Therapy Practice
Challenges
Mónica Valenzuela, a psychologist specializing in child and educational therapy, faced difficulties with self-managed Google Ads campaigns that produced minimal results. By collaborating with me, we refined her ad strategy, leading to a steady increase in leads and ad spend, and markedly improved her overall business performance.
My Action Plan
🔍 Audit and Measurement Fix: Conducted a thorough audit to identify and resolve issues with website tracking and campaign measurement.
🚀 Advanced Campaign Setup: Implemented and optimized new campaigns focused on improving audience targeting and lead generation.
🎨 Tailored Ad Creatives: Developed dynamic ads with specialized vocabulary to sensitively and effectively showcase Mónica’s unique healthcare services.
📊 Reporting Improvement: Onboard client on new reporting adapted to her business.
💰 Budget Management: Optimized ad spend to achieve a more cost-effective customer acquisition and support sustainable growth.